Well as a Locator and a proffesional Telemarketer, there is really only one point that needs to come across when reaching the decision make ( for snack and soda anyways ), do you have a want or need for a machine, if yes then explain the benefits of placing one at the location and if no do the same, it's really that simple. Keep it simple !!! This is not complicated at all. Its basically a yes or no question... The fact of the matter is, can you stay positive and motivated... Every no is one step closer to a yes. !!!