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why chocolates went up...


TKK

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Did your chocolate candy sales decrease after raising prices? I'm curious because I am thinking about raising prices as well.

We've found they decreased a little for about a week or two but eventually they would get back to normal. For some reason people expect to get items out of a vending machine dirt cheap.

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I have other chocolate selection for $1 so hopefully they will buy them.  I can't give away Baby Ruth and I'm sitting on a few boxes of those. Not sure why, they are larger and basically same ingredients as a Snickers.

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I have other chocolate selection for $1 so hopefully they will buy them. I can't give away Baby Ruth and I'm sitting on a few boxes of those. Not sure why, they are larger and basically same ingredients as a Snickers.

Store brands have the same ingredients in their potato chips as Lays, but they usually don't taste as good.

Sell those baby ruths for $.75 and get rid of 'em.

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Did your chocolate candy sales decrease after raising prices? I'm curious because I am thinking about raising prices as well.

My chocolate sales have stayed steady, however, I did have one account that asked me to remove the one candy tray and add another chip tray.

So far its working out good, sales increased about 7%.

This account is doing quite well and only has a seaga combo. Getting on average 75 a week.

Loading chips is mucho easier then chips n candy.

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I cant imagine the backlash of raising candy to $1.25.....I have mine at $1 and people still expect them to be .85 cents.

 

I'm due back there tomorrow after about a week so I'll let you know how it goes. Two things in my favor, 1. I have had Red Vines licorice for $1.25 on the same row for several months.  (2) it's on a showroom floor so most of the customers are sales people and I think they would understand price increases.

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I cant imagine the backlash of raising candy to $1.25.....I have mine at $1 and people still expect them to be .85 cents.

 

I know what you mean.  I know people that flat-out lie and claim that they buy full-size candy bars for 50 cents "every day" from some place I have never heard of.  I have had several people complain about the prices being too high at $1.00.  One customer claimed a while back that candy bars only cost me 25 cents each, and accused me of "making it up" when I said they cost almost 60 cents each (a few years back).  A few different customers even had the NERVE to tell me something along the lines of "If Sam's Club sells them for 65 cents, why are you ripping people off by selling them for $1.00?"  Of course... they all agreed that if I buy the product for 65 cents, I should sell them for no more than 65 cents.  I would like to see these folks run a retail business.

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  • 1 month later...

Ok, I can report back now as I had time to look at the data.  By way of recall, I raised prices for M&M peanut and snickers to 1.25 and kept Reeses, Baby Ruth, Twix at 1.00.  I intend to raise the latter as soon as my stock depletes.

 

I saw immediate drop in half of the first two but the machine has kept the same overall sales $ amount.      It seems that the consumer just switched to buying more of the $1.00 ones and to other chocolate/sweet products (trail mix bars, fruity snacks, etc...).  Now M&M is making a come back as I guess people are realizing that prices go up and that is the price.

 

The moral of the story for me is: I'm going to raise prices as I need to to get the margin I need to make a living but I will find other alternatives for the consumer so they can still have their sweets.  I notice in the store I can buy Oreo cookie sleeves (cost .33 each) that will fit in the candy bar row and sell for 1.00 and make my margin.   We'll see if that works, I'm still learning.

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People seem to "protest" right after a price increase......lasts a week or two usually then they start buying again.  I looked today at the gas station....regular size candy bars are going for $1.89 so I would say even at $1.25 they are getting a deal.

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People seem to "protest" right after a price increase......lasts a week or two usually then they start buying again.  I looked today at the gas station....regular size candy bars are going for $1.89 so I would say even at $1.25 they are getting a deal.

 

Yeah, I watch other places like a hawk and make sure I'm competitive and not too low.  For instance Walmart is now selling the 20 oz bottles for $1.68 and I'm $1.50 so I'm going to up mine before long.  12 oz cans at my work are now up to .85 I just noticed and they are Canteen.  

 

I'm a little sensitive to this place as they were previously an in-house operation that was basically subsidizing the price so I don't want to go up too quickly.   At the end of the day this isn't a hobby and I've got to get paid for my time/energy.

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  • 3 months later...

M&m's and snickers continue to rebound from price increase.  I raised all prices on candy bars to $1.25 in March and, as mentioned before, gave other chocolate options at $1.00 (granola bars, oreos, etc..).

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  • 2 weeks later...

At my full time job, chocolate was just raised to 1.75.

Might give me the opportunity to kick him out now.

We are going through renovations there and I'm putting the bug in the GM's ear about a nice newer machine more accessible to customers.

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My candy bars are at 1.00 at most places

If I don't pay commission I put them at .95

But Im putting nutty butters, Oreos n chocolate chips cookies in mine to cut down on candy bars, I've put a few little Debbie bars n mine n they seem to be doing good

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