As many people who've read my past posts know, I advocate using locators, and use them frequently. I work full time, and more, and I like to spend time with my family as well. This leaves little time to locate. I have used 6 locators in the past year, and have had varying levels of success. I am down to 2 now, and I use them for finding leads on different types of equipment. Both use vastly different means to get the job done for me, but both have come through many, many times.

I found that I was complaining about the locations being found for me alot, and I recently found a way to solve the problem. I am now supplying my own call lists and it's working beautifully! I pulled my own call list up online and filtered it by business type, put it in an excel format, and cleaned it up a bit. They just began using the list today and I already have 2 new locations.

I realized that complainining wasn't solving the issue, and that I was irritating not only myself but the people who were working for me as well. I know that if any locations are found from the list, I will be happy to accept them, and will gladly pay for every one. I can sort the list by address, so when I go out locating on my own, I will know who has already been called, and I plan to work that call into my face to face approach as well.

Paying someone to do the selling for me is not really any different than any other large company strategy. Everyone employs salesmen, mine just use a phone to make the connection. I want my company to become large enough over time, that I can afford to hire people, and develop a brand awareness. Locators will get me by for now, until the day I can hire someone to hit the road selling fulltime for me. I have gained 10 heads in the last week toward my goal of an additional 200 by August. If I can keep this up, and have a couple of weeks that are stellar, I should make it.