You could have a stuck selection switch, your micro switch on your vend motor could be gummed up , your "Brake systm" on a particliar motor could also have syrup on it and not releasing and is letting the "Brake catch" slide by. Check your button first, I rarely find the problem there. Then check your microswtich for proper operation . Your "Brake system" consist of that Metal tab on the top or bottom of the motor and the little spring and nylon catch that catches on the indentation of the of the gear on the back of the motor. Get some electronic cleaner and spray and work the micro switchseveral times. Then get some hot water in a cup ( either catch the water you are pouring in another cup or get some towels) and pour it over the brake system. Then again you did not mention if the machine was multipriced and and has a SII-d or other type of board. If it does then you may have a board problem. Let me know what you fin out but I bet its either the micro switch or problems with your "Brake"
Jerry