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Mike and Ike Divorcing?


mission vending

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Well, some people have already made the joke that everyone is thinking already, so I'll stay silent on that matter. I just hope the campaign flops like many other candy promotions. I won't be too happy if my #1 selling bulk candy takes a sales hit, so I'm crossing my fingers on this one.

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As a marketeer it's a terrible idea to mix political hot button topics into your strategy. While the polls go back and forth but generally show the American public warming to the idea, the actual voters in more than 30 states have shown they don't like it, making me believe that more than a few people lie to the pollsters so they don't appear prejudice. Even if it was a 50/50 split best case scenario is that they open up to potentially 50% more customers, worst case is they could lose popularity among 50% of their existing customers. It's a zero win ploy and pretty stupid if you ask me.

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