How to get quality accounts

[Poplady1]

Sometimes I get a call from a vendor wanting us to help

them find locations in an area we do not service.  We 

are established in Southern California and in the

Dallas Ft. Worth area.  I can at times help in those

areas but it really means lots of cold calling which

is rarely effective.  Listed below is how we work and

it might help you understand our costs.  We try to be

fair on the accounts we offer but we must cover our

costs and pay the bills.

 

How long does it take to find quality leads?  

 

We start with AdWords.  Investing approx. $1000 monthly

Additional advertising in local newspapers, vending connection

   and several more give us a total monthly outlay averaging $2500

 

We also purchase lists that average $500 for  3000 companies in

the area we work.  We go thru those lists each month by county.

 

I have a staff of 3 on my payroll.

 

We also have a developed email listing for California we

only email during holiday seasons.  Over the years

we have rarely had a request to discontinue our list

because we send recipes and gift ideas offering discounts.

 

We research the accounts before contact.  Check their

credit rating, look for big drops in their income, 

we look on Yelp too.  Then we determine who the

Operations Mgr or HR representative is then we call

them.  If they are unavailable we ask the receptionist

for permission to send a fax directed to him or her.

 

We wait 4 or 5 days hoping for a call.  Then we try

calling.

The most important tool we have is a developed calendar

compiled over the past 14 years.  It brings up accounts 60 days

before contract renewals.  90 days on larger accounts.

These are good quality accounts we have worked in the

past.  We have names, contacts and who the current vendor

is so we know what we are up against. These are good 

quality accounts so we stay on top of that list.  

 

Hope this information gives you an idea of how we do it

and possibly helps you determine new ways of gaining

accounts.

 

Happy Vending

Blue Moose Vending Management

Bev, Sue, Bill and Sofie