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Scooby Doo Gumballs


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Got an email from A&A Global today. Usually it's the same old news, a few new product offerings or a new plush mix or something, but I'd be lying if I said this one didn't take me by surprise.




So, they're printed mass-market licensed characters onto gumballs- very clever. With a brand as big and beloved as Scooby Doo, this one has me intrigued- it could work in some spots (and potentially at some vend prices) other gum just can't do.

I suppose the big X factor on these will be cost and availability, which I'm sure we'll all know about more as A&A moves these forward, but I'm curious to hear your thoughts on this one- is this as clever a product as I think it is, or am I barking up the wrong tree? :wacko:

Many thanks for any input on this one!

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I would be Leary if adults would be turned off by them more so than traditional non marked gumballs.  I guess if it were me I would do a trial and take 2 stores with relative same store sales and same type of location/audience each month, and switch one of them with these.  Then see if you had an increase or decrease.  It wont be 100% but may help.  

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