Profits Posted June 21, 2010 Share Posted June 21, 2010 I'm considering ordering some of Bender's labels because I'm dreading designing them myself. Which got me thinking - pre-qualifying the customer with a familiar label is a big part of what lures them to buy from your machine. A lot of money has been put into the Skittles marketing so that when a customer sees the Skittles graphic, they think "Oh, I want that." Not seeing a label would potentially require the customer to have to look closely at the machine to see exactly what is inside. It doesn't have the instant eye-catching appeal that a big brand label has. Right now I don't have labels of any kind in my machines, and I'm thinking that has got to be hurting sales. My question is "how much does it hurt to not have labels?" Link to comment Share on other sites More sharing options...
G-man422 Posted June 21, 2010 Share Posted June 21, 2010 I would think no labels would lead to potential customers either not buying because they don't know what it is, or unhappy customers because they thought it was something else. I cut out the labels from the bags I get the candy from. Link to comment Share on other sites More sharing options...
Quarter Master Posted June 21, 2010 Share Posted June 21, 2010 Profits, Would you walk up to a drink machine with no labels and make a purchase, not knowing what you would get ? It's the same in bulk vending. That red candy looks good in the machine,but is it a sweet treat or is it hot tamales. Good idea to put proper labels on all your machines so the public knows what they are getting. Also, alot of areas in the country require proper labeling on vending machines by city codes. Would sure be a heck of a mess for Redbox DVD vending with no labels. Link to comment Share on other sites More sharing options...
Profits Posted June 21, 2010 Author Share Posted June 21, 2010 Point taken, guys. Thanks for the feedback. Link to comment Share on other sites More sharing options...
havending Posted June 22, 2010 Share Posted June 22, 2010 Not having proper labels can end you up in court or being fined in some areas. labels must be displayed esp if you are vending PMM. or any product made in a plant that process peanut or peanut oil. Link to comment Share on other sites More sharing options...
Jax Snacks Posted June 22, 2010 Share Posted June 22, 2010 They may become mandatory if this calorie count legislation is passed. Rumor has it that it will pass. Link to comment Share on other sites More sharing options...
Profits Posted June 22, 2010 Author Share Posted June 22, 2010 Placed an order with Bender earlier this afternoon. Thanks Bender! Link to comment Share on other sites More sharing options...
TheBiz Posted June 22, 2010 Share Posted June 22, 2010 They may become mandatory if this calorie count legislation is passed. Rumor has it that it will pass. Too bad. I don't want to see calories when I am eating junk food. Link to comment Share on other sites More sharing options...
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