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Coke offers online business resource for FLO's


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Here is an article about Coke's new online resource for vending operators from Vending Marketwatch:

CokeSolutions.com, The Cola-Cola Co.'s online operator resource, now offers a section specifically devoted to full line operators and their business. The site provides Coca-Cola On-Premise partners with pertinent information to equip and enable them to optimize business results. As an added bonus, operators who sign up before May 31, 2010 will receive a $50 coupon good for merchandise found on the CokeSolutions.com site.

Benefits of registration include: new ideas to draw guest traffic, build sales and strengthen operations; cost-effective merchandise to help operators sell more; expert insights from industry pros and promotional emails to help drive profits and cut costs.

Registering is easy. Simple visit www.cokesolutions.com and click on the FLO tab to learn more about:

   * Equipment & Technology — Bottle-can equipment information and installation guides and detailed information on how to set-up specific Coca-Cola approved equipment for proper operation and performance.

   * Channels — Successful equipment and product placements  and consumer purchase/consumption habits for various channels.

   * Marketing & Promotions — Information on the latest programs for use in boosting business.

Additional resources on CokeSolutions.com include FLO Coke newsletters, industry links, “Live Positively” tools and vending links.

“Since its launch, CokeSolutions.com has become an essential online resource for operators, helping them to attract customers, boost sales, enhance operations and access effective merchandising,” said Allyson Young, senior marketing manager, Coca-Cola foodservice and on-premise division in a prepared statement. “We are excited to be able to offer the tool to our vending partners.”

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Thanks, Mission.

I have yet to really utilize Coke as a "business partner." I have a couple of FLO machines, but have not set up any new accounts out of fear it will take 2 months to deliver the machines again!

There's some interesting stuff on this site, though.

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